SIMON x Vogue Magazine Campaign

If you follow me on Instagram you have already taken a peek at my weekend getaway! But in case you haven’t I will share some of the exciting details with you. I got the pleasure of working with Vogue and SIMON a global Outlet company all across North America, Europe and Asia. They invited me and a great group of bloggers and influencers in the fashion industry on a weekend getaway to Palm Springs for a shopping spree! We got to stay at The Saguaro Hotel (which you probably remember for its colorful sights) and yes, it’s just as beautiful as in the pictures! And got to shop all day at Desert Hills Premium Outlet, a girls dream come true right? I mean we jumped from Gucci, to Prada, to YSL , Valentino and pretty much every single one of my favorite brands, where they were waiting for us with champagne to help us shop.

Now, I have to confess that I had never been to this outlet before so I honestly did not know what to expect, but I swear I fell in love with it! They had every single store I could think of, the deals we found were amazing and everyone I talked to was so nice, which to me is VERY important when Im shopping.

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This was our group! Coming into this I wasn’t sure who I would be seeing this weekend, but I appreciated so much that every person in this photo and every single person behind the scenes taking it were unbelievably nice and so fun to work with! I am truly happy I got to meet them all..

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I got caught snapchatting on our way there! And yes that is my favorite filter (don’t judge) If you don’t already, you can follow my Snaps for behind the scenes on this and other fun campaigns here.. Username: ERIKAVM

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We then checked in at The Saguaro Hotel where we each got our own room and got to enjoy everything this beautiful hotel has to offer. My first impression was how vibrant and trendy this hotel is. I have seen it over an over in other people’s travels but had yet to see it for myself and let me tell you, I loved it! The rooms were very spacious and comfortable, the decor was original and artistic but what stood out the most was how friendly the staff was, they went above and beyond to make me feel welcomed.

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After checking in I got ready for a fun dinner & cocktails “al fresco” style at the hotel’s beautiful gardens!! Just look at the amazing set up they had for us..

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Photo by: Laura Grier

And of course I pretty much died over every single blogger’s outfit this weekend, I love each of their unique sense of style and I’m pretty sure Im not the only one, am I right? We wrapped the night with a group photo with flowers that we may or may not have stolen from the centerpieces at dinner.. Can’t pass a good photo prop right??

But all joking aside, this was one of the most fun campaigns I have ever been in. I loved everything, from the amazing bloggers that came, to The Saguaro Hotel amazing employees and decor, to the helpful retail assistants at Desert Hills Premium Outlets, to the entire crew that made this weekend possible. As a blogger you get good events and not so good ones, but let me say with all honesty that this was most definitely one of the BEST ones! I loved sharing this experience with you and I hope you liked it too.

As always thank you for reading,

xo Erika

4 Key Habits Every Girl Boss Needs To Know

This year is flying by! I can’t believe it’s almost May, right?! Spring just brings a lot of work to my week, so with a full agenda it’s really easy to feel overwhelmed. I mean don’t get me wrong, I love what I do but its a lot of work! So I realised that by implementing these 4 key habits I am able to get things done much faster:

  1. Make Friday your Plan Day: Monday’s are universally hated. That’s a fact. Well then it makes sense to end your Friday’s day work with a list of next week’s To-Do List by prioritizing what will help me move my career/business forward. Why? Because that way even when you have an unbelievably busy schedule, by making next week’s list you’ll have one less thing to worry about at the end of each day and more importantly you will be able to enjoy your weekend without dreading Monday (as much). This brings me to step #2…
  2. Tackle the hardest thing on your list first: Okay so Monday comes and everyday I have my to-do lists. But still, seeing a long list might make you feel stressed, so what I do is I tackle the most tedious and/or most important thing first. Why? Because I’ve realised that by doing this it gives me a sense of accomplishment. I feel the weight come off my shoulders therefore I’m more motivated and the rest of my list doesn’t seem as hard.
  3. Boomerang for Gmail: This is a LIFE SAVER. It works for scheduling your emails. No matter in what industry you’re in, we all get tons of important emails everyday. Now, my biggest nightmare is when I forget to email back during work hours or worse to follow-up! So with Boomerang, you write an email and it gives you options like Send Now or Schedule For Later or you can also set it up to remind you to follow-up in “x” mount of days/weeks if you don’t hear back. Amazing right?! That way I can answer emails at the end of my day and schedule to have them send first thing in the morning! And just like that my morning starts way less stressful aaand helps out with step #4 (keep reading)..
  4. Exercising M-F: I know what you’re thinking WHEN do you find the time to work out during the week? Why not go the weekend instead?? Well let me tell you.. if you make the effort to get up extra early and make it to the gym, the rest of the day you will feel way more energized! You feel more motivated and trust me your attitude dramatically changes. Exercising during the week is the main reason why successful people get every single task done that day. Think about it, the endorphins you realise when exercising keep you focused and driven all day so you see.. the week is WHEN you need that extra push, keep the weekend for other fun activities or hell sleep in! You deserve it Girl Boss! Dont believe me? Try it <3

 

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What I wore:

White Halter dress from Zara | Espadrille Wedges from Forever21 | Sunnies from Ray-Ban

Shop similar looks:

Ray-Ban Rounded Sunglasses $112.50        Forever21 Crochet-Trimmed Halter Dress  $22.90

             Rounded Sunglasses                                   Crochet-Trimmed Halter Dress

Forever21 Faux Suede Espadrille Wedges $34.90          Nordstrom White Flare Dress $198.00

wedges                        Norsdtrom white dress

 

These 4 habits have completely changed my outlook of the day ahead of me. You should start your week eager to keep growing and chasing your goals, not dreading your day’s work! So try them out and let me know what you think! And if you have any suggestions or things you do to better your days please share them below, I’d love to know!

I really hope you found this post helpful.

Thanks for reading,

Love, Erika

5 Things I Wish I Knew When I Started Blogging

This past month I’ve been getting a lot of questions about how I started blogging. Old friends and some readers who are thinking about starting a blog have been asking for my advice. Back in January I wrote Fashion Blogging: Tips, Tricks and The Truth Behind It  to share a little of what I’ve learned this past year and a few tricks on how I edit my photos on IG. But this time I want to focus more on the main 5 things I’ve learned that I wish I had known back then. It’s a little long but I wanted to be thorough so bear it with me…

  1. Collaborating with Brands: In the beginning I was so excited when brands contacted me for a collab that I wouldn’t really ask any questions or define how many photos I should post, on how many social media platforms or the time frame to post them. BIG MISTAKE. It’s okay to get excited, people are starting to take you seriously so good for you! Now, lets talk business. Blogging is actual work, it takes time to plan a shoot, get someone to take the photos for you, edit, write the post, promote etc. So you need to remind the brand of this and talk about it in detail. In the beginning you are still figuring things out, you are creating a name for yourself and growing your following, so it’s completely normal to collab (accepting product for free in exchange for an IG post). But I’ve had so many brands trying to add extra work for me after they’ve delivered and who’s fault is that? Mine for not asking questions first. So look out. Make sure that you address these things in the first or second email to make sure the compensation is worth it for you. In my case, when I first started my blog, I was happy with collaborating because I needed the content and when the brand reposted me its exposure for my blog! As I started growing as a blogger though my terms started to change, for example: if they asked to be featured in other platforms such as Snapchat, Facebook, Twitter and/or website, that I charged for. You are taking the time to promote and deliver high quality content so you deserve compensation. It’s important to be clear about these terms so you won’t get taken advantage of.
  2. Collaborating with Photographers: When doing collabs it’s really important to define the exact terms you both want to work in. You need to define how many photos you will get per look, that way you make sure you have enough content. The max time it should take to get back the photos from him/her so its fair for both parties. Also discuss editing; some photographers won’t allow you to edit/crop any of their photos and this is something I’ve had issues with because as a blogger I need to make sure my feed on Instagram looks consistent so I need to fix light accordingly. Then again some photographers won’t mind, but its best to talk about it prior to the shoot. And the last thing is talking about photo rights. Sometimes you might sign a contract with the photographer to make sure what use both parties can have on the photos and that both are credited for their work. I’ve learned that its really important to discuss these things in-depth before agreeing to work together so there’s no surprises in the end.
  3. Collaborating with Hair/Makeup Artists: Sort of the same goes for HMUA. Discuss the look you are going for in-depth. Sometimes people don’t take into account the look you carry on your photos and try to do their own style when its you thats going to be on the photo.. it needs to look like you right?? Well discuss that. Wether you wear heavy makeup or like a more natural look, fake eye lashes.. yes or no, wear your hair up, down, wavy, straight.. You get the point. Make sure you are both on the same page. I once did a shoot where we were behind on schedule so the HMUA did it really fast and I wasn’t happy with it, but we were running out of day light so I went for it. And of course I ended up not liking and using the photos, I regretted not discussing these things before. The HMUA was very talented, the fault was mine for speaking up before. So never assume that people will pay attention to your style,  you need to tell them so you’re happy with the result.
  4. Don’t post just to post: I used to put all my attention on the photoshoots and then I would type something really fast the morning I was posting and not get any feedback. Why? Because it all matters. High quality photos are just as important as editing and both are equally important to the writing process. What is the point of taking beautiful photos if you have nothing interesting to say? No one will see them and your work will have been for nothing. I now plan ahead the topics of my posts so I have quality content and not post just to post. Same goes with photos though. If you are consistent with your posts (which you should be) and something came up so you couldn’t get a photo for that day don’t just post a bad quality photo or some filler one that doesn’t go with your niche just to post. It will only hurt you in the long run. You need to sit down and write a schedule for your blog: When are you shooting, what you have to say about it, what makes you blog interesting, how many times a week are going to post and how many hours is this all going to take. Staying organised is the only real way to grow.
  5. Link Link Link. Now that you have landed your dream collaboration, you have worked out the details and gotten the beautiful photos, as you sit writing your post remember to link your look!! If people follow you it’s because they like your style so make it easy for them and add the links of what you are wearing. If you can’t find it,  give them the option of a similar look in case they wish to buy it. The whole reason you blog is to inspire people right? So help them get the look! Same for your social media platforms, tag the brands, use their hashtags, get it out there!! It’s also good for you because you will get more exposure therefore you will gain more traffic to your blog so it’s a win-win situation.

Most of all don’t get discouraged. Blogging takes time so be patient, put in the work and I’m sure things will happen for you! And of course remember to have fun with it <3

5 Things I wish I knew when I started blogging

Blogging Tips

Fashion Blogging Tips

5 things I wish I knew about blogging

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5 Things I wish I knew when I started blogging

What I wore:

Maxi Dress from Love Stitch | Braided Faux Leather Sandals from Forever21 | Tassel Faux Leather Crossbody Bag from Forever21 | Bird And Filigree Ring Set from Forever 21

Shop looks here:

                                 Demi Halter Dress $62.00        //        Braided Sandals $ 8.90

 Ring Set $6.90       //       Tassel Crossbody Bag $17.90

I hope you found this post helpful! I will be posting more on my experience as a blogger and a few other things I’ve learned along the way so stay tuned! Also feel free to leave a comment below on any questions you may have, I’ll be more than happy to help.

As always thanks so much for reading,

Love Erika

 

Photos taken by Vincent from Myself Vincent

 

Fashion Blogging: Tips, Tricks and The Truth Behind It

Hi guys!

            Lately I’ve been reading a lot about blogging, other blogger’s experience in the industry, how they started and how they continue to grow. We all have a different thing we bring to the table, different styles, we come from a different background and I find it very interesting! So I got inspired and would like to share what’s worked for me. I am NO expert but when I first started blogging almost a year ago, I wished there was someone out there who could give me real tips on how to do it. So every month I’ll try to share little tips and tricks I’ve learned and help you grow.

For starters let me say that its not as glamorous as it seems! Your job as a fashion blogger is to inspire people, to show them how to style current trends and to make it seem effortless. When there’s nothing effortless about it. Truth is, I always end up changing in my car in between shoots, I put myself out there every single day and reach out to others and I will spend a considerable amount of time taking the perfect photo with the right angle and light in the hope to inspire others. But even after that, when it comes to Instagram we all use apps and tricks to enhance our photos, so these are the ones I use:

| EDITING |

  • PicsArt: I love it! Easy to use and somehow at the end of editing, the quality of your photo magically improves. I use this one a lot. Then..
  • Facetune: I use this one to whiten photos, I hate it when I have white details in my photo and they came out yellow. So use the whiten brush. Also you can smooth skin which makes it look a little more professional. DO NOT OVER DO IT. You don’t want to look fake and honestly, perfect is boring so just use it only when necessary.
  • VSCO: I use this one to plan my future Instagram posts. If you go to library, they have the same layout as Instagram so it makes it easier for me to see if my next photo will go with the aesthetic of my feed.
  • Retouch: I use this one a lot because I shoot in dirty LA all the time and no matter how careful you are, when going through photos I always end up seeing dark spots on the ground and it bothers me like you wouldn’t believe. So I use clone stamp and brush to clean it up or clone any part of the wall that gives me trouble.

And yes I do this with almost every single photo on my feed.

| ENGAGEMENT |

But that is not enough. Posting a pretty photo is just step one. You need to have real engagement with your followers. Don’t be lazy, if people take the time to write a comment on your photo (blog or social media accounts) then show appreciation and answer them. I get busy and sometimes I’ll take a while to reply but I try to do it as much as I can. Also don’t just say ”Aw Cute” and expect people to care. If you are leaving a comment, say something real and show your personality! Its an opportunity to show them who yo are. Remember, people can always tell when you’re being fake so go for real engagement. Another thing I’ve learned is that you shouldn’t be afraid to ask people questions! If I like the way someone edited their blog post or have a photography question, I’ll email them and in a respectful and honest way, I will compliment their work and ask any questions I may have. Most of the time people get back to me and are truly happy to see that their work and effort is not going unnoticed, so don’t be shy.

| NETWORKING |

Everyone and I do mean everyone should care about this. But specially if you’re starting out because you should definitely reach out to local bloggers around you, again don’t be shy! Thats the first thing I did. Go to events in your community and when you do, don’t spend the entire time in a corner staring at your phone, TALK to people. I’ve met some of my best friends this way; you need to get your name out there. Hey, Im an introvert so trust me I know how hard and intimidating it can be, BUT once you start it becomes so much easier! Now I don’t even think about it. I love meeting new and talented people, it inspires me.

Quick story…. I remember the first time I attended an event by myself. It was Create and Cultivate last year. I was supposed to go with a blogger friend and in the end she couldn’t make it. Did I miss the event?? NO. I had only been blogging for 3 months, was under 500 followers on Instagram and still figuring things out. But I decided I wanted to meet people that were doing the same thing I was doing, so I didn’t get intimidated and went. I mean I was still a little nervous because it was a huge event and there were some serious bloggers there. But to my surprise, from the moment I parked and started walking over I had already met 4 bloggers, easy as that. And as the day went on I got so many business cards (of course I followed up), met so many interesting people and got to meet my favorites like Aimee Song from Song Of Style, Julia Engel from Gal Meets Glam and Devon from Devon Rachel. They gave me some of the best advise I’ve ever gotten and it was nice to find out that they were some of the nicest and most down to earth women I’ve ever met.

It’s still January, the beginning of the year so get out your calendars and mark down every single event you can find! Trust me its the best way to connect with people so you dont want to miss out.

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Next time I’ll get more into detail with things I’ve learned over this past year. For now I leave you with my season transitional look. But check out 5 Things I Wish I Knew When I Started Blogging post if you are looking for more tips on how to blog.

Winter in Newport Beach is actually pretty nice so I couldn’t help but go with this midi cutout romper and favorite mules. I love the light colors for this time of year and Im preparing for Spring so light fabric, light hues and light everything!

What I wore:

White Cutout Midi Jumpsuit from Zara | Brown Mules from Zara | Suspended Crystal Bracelet from The Peach Box and Latch Bangle out of stock but similar Here | Brown Leather Bag from Zara | All found on Sale <3

I had the best time shooting this look, I hope you guys like it! Also feel free to ask me any questions below. As always thank you for reading,

Love, Erika