My First Video + Youtube Channel

After a very, very, VERY long time of wanting to share video content on YouTube I am happy to say that I’ve finally done it! I posted my very first Video this past Sunday as a quick intro and plan on posting more from now on. I think for the longest time I was stuck in my usual –overthinking everything a million times– type of behaviour BUT I’ve decided this year I just need to go for the things I want to do. And not just that but do them without the pressure of wanting everything to be absolutely PERFECT, I mean hello Virgo here… So I know it will be a challenge but I’m doing my best to put an end to that habit and focus on what I want to get done.

This first video is very short & sweet as I’m still learning the whole editing process but I’ll work hard to keep improving! I am over the moon excited to start bringing everyone along with me this year, so without too much chit-chat here it is…

Let me know what you think and don’t forget to Subscribe! And as always thank you so much for stopping by…

Beach Must Haves: Throws, Books, Style and More…

I’ve spent this Summer mostly at the beach! Living in Newport Beach is easy to feel like you’re in permanent vacation, so this year I decided to stay here for the Summer and enjoy my days under the sun! It’s a great way to enjoy quality time with friends and loved ones so I put together a little list of Beach must haves for you to enjoy…

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First thing on my list having the perfect little accent throws to lay on. I love bringing around 4-5 to make the area cozy and never ever leave without my umbrella! I have been collecting these throws from several places, but my favorite Beach Throws are from Serena & Lily  &  Living Spaces . They are beautiful, soft and perfect for the beach!!

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After my beach setting is cute and ready for the day, I take care of sun damage. Being outdoors is great! But I try keeping my face protected from the sun, so I always bring a hat with me. This is one of my favorites, it’s called  The Spencer Boat Hat from Lack Of Color . It does the job great and looks cute with pretty much anything!

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Also I always bring a large beach bag and my favorite this year is hands down the  Jute Bag Original from The Beach People . It fits my entire life and then some more! I swear it’s the most comfortable bag to bring to the beach and I love the simple and beautiful design. Also, it was very affordable so that’s always a plus <3

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2 I LIKE MY HAIR IN THIS ONE

And now let’s talk reading material! Having a book around for those days at the beach is definitely a must in my list. Whether it’s an old favorite or a new author, I always bring one with me.

º These are for the Fashion lovers:

  1. Lately I’ve been enjoying Power Your Happy by Lisa Sugar. It’s an easy and fun read that takes you through the journey POPSUGAR‘s founder. Cool right?! I personally love reading about people’s success stories, how they built their empire and made a name for themselves in the fashion industry and if this is you too, then this book is for you!
  2. Another book I’ve been into this Summer is The Cool Factor by Andrea Linett. It’s more of a Style Guide for the woman who loves mixing timeless pieces with strategic layering and seasonal accents. It’s basically your older sister giving you the ultimate Style and Beauty secrets you always wanted to learn! It’s beautifully curated and fun book to have for those lazy Summer afternoons.

º For some healthy Girl Power:

  1. There’s this Photography book that I recently discovered called Strong Is The New Pretty: A Celebration Of Girls Being Themselves. And let me tell you it’s become one of my favorites!! It portrays these beautiful, talented, strong and creative girls from all over the country showing you how being a girl is something to be proud of and something to be celebrated. I truly want to gift this book to every girlfriend I have, to my little nieces, my little sister and little brothers too! I loved Kate T. Parker’s work and I think you would too.

1 AND THIS ONE TOO BANGS

And the rest is up to you! Whether it’s spending quality time with friends and loved ones or having some quiet time to yourself, the day is sure to be enjoyed!

What I wore:

 White Cotton Courier Shirt from Madewell |Seashore Bikini Bottom from Kovey |

Thank you for reading!

xo Erika

 

 

 

5 Things I Wish I Knew When I Started Blogging

This past month I’ve been getting a lot of questions about how I started blogging. Old friends and some readers who are thinking about starting a blog have been asking for my advice. Back in January I wrote Fashion Blogging: Tips, Tricks and The Truth Behind It  to share a little of what I’ve learned this past year and a few tricks on how I edit my photos on IG. But this time I want to focus more on the main 5 things I’ve learned that I wish I had known back then. It’s a little long but I wanted to be thorough so bear it with me…

  1. Collaborating with Brands: In the beginning I was so excited when brands contacted me for a collab that I wouldn’t really ask any questions or define how many photos I should post, on how many social media platforms or the time frame to post them. BIG MISTAKE. It’s okay to get excited, people are starting to take you seriously so good for you! Now, lets talk business. Blogging is actual work, it takes time to plan a shoot, get someone to take the photos for you, edit, write the post, promote etc. So you need to remind the brand of this and talk about it in detail. In the beginning you are still figuring things out, you are creating a name for yourself and growing your following, so it’s completely normal to collab (accepting product for free in exchange for an IG post). But I’ve had so many brands trying to add extra work for me after they’ve delivered and who’s fault is that? Mine for not asking questions first. So look out. Make sure that you address these things in the first or second email to make sure the compensation is worth it for you. In my case, when I first started my blog, I was happy with collaborating because I needed the content and when the brand reposted me its exposure for my blog! As I started growing as a blogger though my terms started to change, for example: if they asked to be featured in other platforms such as Snapchat, Facebook, Twitter and/or website, that I charged for. You are taking the time to promote and deliver high quality content so you deserve compensation. It’s important to be clear about these terms so you won’t get taken advantage of.
  2. Collaborating with Photographers: When doing collabs it’s really important to define the exact terms you both want to work in. You need to define how many photos you will get per look, that way you make sure you have enough content. The max time it should take to get back the photos from him/her so its fair for both parties. Also discuss editing; some photographers won’t allow you to edit/crop any of their photos and this is something I’ve had issues with because as a blogger I need to make sure my feed on Instagram looks consistent so I need to fix light accordingly. Then again some photographers won’t mind, but its best to talk about it prior to the shoot. And the last thing is talking about photo rights. Sometimes you might sign a contract with the photographer to make sure what use both parties can have on the photos and that both are credited for their work. I’ve learned that its really important to discuss these things in-depth before agreeing to work together so there’s no surprises in the end.
  3. Collaborating with Hair/Makeup Artists: Sort of the same goes for HMUA. Discuss the look you are going for in-depth. Sometimes people don’t take into account the look you carry on your photos and try to do their own style when its you thats going to be on the photo.. it needs to look like you right?? Well discuss that. Wether you wear heavy makeup or like a more natural look, fake eye lashes.. yes or no, wear your hair up, down, wavy, straight.. You get the point. Make sure you are both on the same page. I once did a shoot where we were behind on schedule so the HMUA did it really fast and I wasn’t happy with it, but we were running out of day light so I went for it. And of course I ended up not liking and using the photos, I regretted not discussing these things before. The HMUA was very talented, the fault was mine for speaking up before. So never assume that people will pay attention to your style,  you need to tell them so you’re happy with the result.
  4. Don’t post just to post: I used to put all my attention on the photoshoots and then I would type something really fast the morning I was posting and not get any feedback. Why? Because it all matters. High quality photos are just as important as editing and both are equally important to the writing process. What is the point of taking beautiful photos if you have nothing interesting to say? No one will see them and your work will have been for nothing. I now plan ahead the topics of my posts so I have quality content and not post just to post. Same goes with photos though. If you are consistent with your posts (which you should be) and something came up so you couldn’t get a photo for that day don’t just post a bad quality photo or some filler one that doesn’t go with your niche just to post. It will only hurt you in the long run. You need to sit down and write a schedule for your blog: When are you shooting, what you have to say about it, what makes you blog interesting, how many times a week are going to post and how many hours is this all going to take. Staying organised is the only real way to grow.
  5. Link Link Link. Now that you have landed your dream collaboration, you have worked out the details and gotten the beautiful photos, as you sit writing your post remember to link your look!! If people follow you it’s because they like your style so make it easy for them and add the links of what you are wearing. If you can’t find it,  give them the option of a similar look in case they wish to buy it. The whole reason you blog is to inspire people right? So help them get the look! Same for your social media platforms, tag the brands, use their hashtags, get it out there!! It’s also good for you because you will get more exposure therefore you will gain more traffic to your blog so it’s a win-win situation.

Most of all don’t get discouraged. Blogging takes time so be patient, put in the work and I’m sure things will happen for you! And of course remember to have fun with it <3

5 Things I wish I knew when I started blogging

Blogging Tips

Fashion Blogging Tips

5 things I wish I knew about blogging

Wander With Love

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erikadvm

How to start a blog

 

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5 Things I wish I knew when I started blogging

What I wore:

Maxi Dress from Love Stitch | Braided Faux Leather Sandals from Forever21 | Tassel Faux Leather Crossbody Bag from Forever21 | Bird And Filigree Ring Set from Forever 21

Shop looks here:

                                 Demi Halter Dress $62.00        //        Braided Sandals $ 8.90

 Ring Set $6.90       //       Tassel Crossbody Bag $17.90

I hope you found this post helpful! I will be posting more on my experience as a blogger and a few other things I’ve learned along the way so stay tuned! Also feel free to leave a comment below on any questions you may have, I’ll be more than happy to help.

As always thanks so much for reading,

Love Erika

 

Photos taken by Vincent from Myself Vincent

 

Walk the walk

               Oversized knits and high heels are my go to this week. With this crazy weather getting windy then hot then windy again.. I find myself embracing the change and just going with it. In fashion its important to adapt to whatever is going on around you and learn to work with what you have so this week Im experimenting with texture and flowy silhouettes. Thats how I landed on this caribbean teal sweater but I wanted to bring out the tone even more so I knew a dark tone was the way to go. You should never be afraid to pair a bold color with black, I mean sure, you can go safe mixing it with nude but if you dare to have fun with it you’ll see how pairing it with a bright color makes it pop that much more. Its simple yet fun and no accessories needed other than my sunnies, Im ready to go;)

Knits

Spring Day Look

OOTD Turquoise

OOTD Details

Spring colors

Oversized Knit

What I wore:

Oversized Teal Sweater by H&M | Leggins by Zara | Pumps by Marciano 

Thanks for reading,

Love, Erika

Find me on Instagram:

ERIKADVM