Old School For Fall

I’ve been feeling the red sunnies lately and these particular ones are my favorites! They’re from a brand I just discovered called Perverse, they have the cutest eyewear. Sunnies are always a great statement piece and when I got this polka dot dress on my birthday, I knew both would go great together. I just had so much fun wearing this look!

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The fabric is on the heavier side which I love because it has a nice effect when I walk or turn. But I felt like it had a dressier look than I wanted, so I paired it with my favorite white shoes to keep things casual and wore it down the street to meet my girls for the day! Grabbed some coffee, we went shopping and had a fun time together. Sometimes a nice belted long dress is all a girl needs <3

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What I wore:

Red Sunglasses from PerversePolka Dot Shirt Dress from Uterqüe |

Medium Vara Shoulder Bag from Salvatore Ferragamo

As always thanks for reading,

xo Erika

Spring Getaway Look

Spring is one of my favorite seasons. Wearing light colors and fabrics, spending my days outside enjoying the sun, it makes my days so much better! Plus it’s finally the perfect weather for wearing rompers again and you already know how much I loved them. Like this one from Bishop & Young. The print is very subtle and beautiful and the colors complement each other perfectly. I’m in love with it! And it’s the perfect piece to pack on a little weekend getaway. Keep reading to find more key pieces to pack…

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LA Blogger Erikadvm

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One of my best friends Melissa  , helped me take these amazing photos and do my makeup. We had the best time driving around and findings cute spots to shoot, hanging out all day and having sushi <3 (our favorite thing to do!) It was just a really great day. And I love how these turned out! She’s a great photographer and makeup artist. Right now she is working on getting an account focussed on her creative side, so I’ll share it with you guys when it’s ready so you can check her amazing work!

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Now, about achieving the perfect little “getaway look”. Here are 4 simple steps you can follow:

  1. Get a statement piece. In this case the hat would be mine, I like covering my face from the sun as much as I can. Plus it makes the outfit more interesting!
  2. Finding a cute but comfortable look. Loose clothes always help get those vacation vibes going. Plus you will be able to enjoy your trip better!
  3. Go light on the accessories. Just find a couple pieces that go with most of your outfits, that way you can mix and layer as you go. Gorjana always have the cutest!
  4. Comfortable shoes without sacrificing style! I always find that wedges are the perfect travel shoe. They give you the height but you can still walk in them all day and not get tired. Plus they work perfect day or night, so you save space! Win-win situation, right?

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Photography & Makeup by: @meltyblahblah 

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What I wore:

Romper by Bishop & Young | Hat by Lack of Colours  |

Necklaces by Gorjana Here and Here

I had the best time shooting this look, so I hope you guys liked it! What are your go to’s when you travel? Let me know below! And as always thank you for reading.

xo Erika

Thinking Of Starting A Blog? Read This First…

I have been blogging for about 2 years now and it has been an amazing journey. I have had my ups and downs, I have re-designed my website several times, I have been part exciting campaigns and most importantly I have learned a lot about myself.

Blogging can be very rewarding and profitable if done right. But it requires a lot of effort on your part, so I have listed my top reasons for blogging below, have a look and see if blogging is for you:

  1. If you are one of those people who love many different things and don’t want to limit yourself to just one, then blogging might be right for you! For me it combines so many different passions. There’s Styling if you’re interested in fashion. The joy of putting together interesting outfits that best represent who you are. There’s Photography involved, because whether you have a personal photographer or not you always end up adding your own content featuring your everyday life, travels and interests. There’s also Writing . The main focus of your blogging and the voice that will attract certain groups of people to your site. Your blog content will be a great tool to share your expertise on different topics and be of help to others! Editing is a big part of it too, your blog content, enhancing your photos to grab your reader’s attention and of course to keep your overall look consistent to your “brand”. Jump from industry to industry. Meaning, if your blog is Lifestyle based then you can add Interior Decor, Travel, Food, Beauty, even add a DIY section. Create a new category even! Why not right? It’s your own creative space. The possibilities are endless…

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2. It also gives you the Freedom to run your business. As you begin to grow you will be able to choose the brands you work with on you own terms and free to create content in the way that best describes YOU. It is such a thrill to be in charge of every step that goes into every post. It’s a lot of work don’t get me wrong! But it also feels ten times better to do something you are really passionate about and take it as far as you wish to go.

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3. Which leads me to my next point. Being able to work in your own schedule and from anywhere in the world. Blogging can allow you to write down your own calendar, make your own creative decisions and turn this into a business while still following your unique vision for it.

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4. That said, there’s also a lot you are committing to. If you are serious about it, then you must  be consistent, be able to follow through on contracts and posting schedules. And while it might not be a typical “desk job” it certainly has its longer hours. Why? Because there’s endless emails coming in everyday, social media updates on every sigle platform, events and social gatherings you are expected to join, content creating to post at least once a day seven days a week. That’s right, we don’t get a rest day, there’s no such thing as a weekend off. You must be ahead of it 100% of the time and having an understanding family/friends is absolute key. Also consider all negociations, planning, executing and promoting falls on you. So you have be able to handle the extra work load.

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Photos by Ryan Chua.

5. And final and most important point of all… It will make your days happier and more creative than you could have imagined! It will keep you motivated to do your best each and everyday to keep growing. It’s a job you will love doing and you will get to do things you never imagined you could.

If this is something that feels right for you then go for it! I have loved every minute and I’m here to share my experience with you. I have posted other Blogging Tips here , here and here so keep reading if this something you are interested in! If anyone has any questions or want me to share on a specific topic comment below!

Thank you for reading,

xo Erika

My Faves For Casual Moods

It’s been a hectic couple of weeks! I feel like January just flew by me so fast that I barely got time to adjust to the new year. So with a busy agenda comes the need for dressing comfortably in a chic way! So I put together a look that comes in handy for times like these. The outfit comes from classic and beautiful brands, some new, some local and some too fun not to mention!

My vest comes from Haute Shop Co a very cute and affordable online shop that I recently found! And their style is very versatile which I love. You can find anything from your much needed basic tees, the perfect date dress, to your edgy- fun jacket for a girls night out! They have it all and to my experience their delivery was quick and easy and the fit is true to size. I got a few things from them, so I will post other items soon but for now let me tell you this vest is beyond comfortable, I pretty much take it everywhere I go <3

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For accessories I wore my all time favorite Rayban sunnies (I wear them to much, I know but I can’t get enough). And my current favourite… my Timex watch, it goes with everything! And it’s perfect for the cute-casual look I was going for. (Details to shop below..)

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When it comes to comfort and style my go to lately has been Thursday Boots. They are a high quality boot brand that stole my attention back when they were only making them for men, seriously, I kept waiting for them to launch their women’s collection and they finally did so I jumped at the opportunity to try them myself! I was not disappointed <3

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What I wore:

Herringbone Vest by Haute Shop Co | Black Denim Skirt by American Apparel  |

Downtown Midnight Suede Boots by Thursday Boots | The Fairfield Watch by Timex 

I love, love, love finding out new brands to shop and these are some of my absolute favourites!! I hope you guys like them too and if you try them please leave me your thoughts below. As always thank you for stoping by!

xo Erika

70’s Vibes in Suede

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This year the suede trend did a big comeback and I cannot get over it! There’s something about this soft texture that makes me feel like I’m back in the 70’s. It’s just so fun wear! I love it in dresses, tops, coats and skirts. The trick is to wear it with classic pieces, that way you balance out this style.

I recently found a new website called Chicwish where I found the most beautiful pencil skirt! The suede fabric is what drew my eye, but what did it for me was the  asymmetrical flap and self-tie bow at the waist. I love little details like that! I paired it with a simple open back bodysuit and my favorite lace up suede heels. Let me know what you think!

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What I wore:

Halter Bodysuit from American Apparel $25.00  | Suede Flap Skirt from Chicwish $42.42

Color Bar Bracelet by Kendra Scott $50.00 | The Fairfield Watch by Timex $79.95

Thanks so much for reading!

xo Erika

5 Blogging Resources

Hi Guys!

It’s been a while since I’ve shared some tips and resources I use on my blog, so I thought I decided I would dedicate this week’s post to just that!

  1. Tools for your BlogCreative Market.  I use this website for their Fonts, I LOVE them! They are really easy to install and are not expensive. They also have Themes, Graphics and Plug-ins.  They have it all! By the way.. the font I use for my “XO ERIKA”at the bottom of my blog posts was bought from this site. I usually pay $8 per font, this one was $16 but I also used it for my business cards and pretty much everything else so it was worth it! Here’s the link if you want to check it out.
  2. Tracking your Social MediaIconosquare.  Some of you might have heard of this site before and yes its just as great as they say! You can use it to track your Instagram statistics. From your hashtags, the best times a day to post, your engagement, it basically gives you full control. It’s a great tool to use whether you needed it for personal reasons or business like creating your Media Kit. They have a 7-day free trial so I would recommend you check it out to see if it’s a right match for your needs.
  3. Improve your mind with Books: This is a great way to stay motivated! And you should never stop learning so I’m sharing some of the authors I love:                                    –Malcolm Gladwell is my favourite right now! I read Outliers: The Story of Success and loved it. He talks about the pattern behind brilliant software billionaires, athletes, musicians and how their backgrounds, family and culture led them to be successful in each of their industries. After reading it I immediately bought The Tipping Point. Now this one talks about how some trends, ideas and social behaviours can sky-rocket and explains the reasons behind this sudden success. Both books are really helpful for anyone! But they have really helped me understand this Blogging/Fashion Industry. I highly recommend them!                                                                                                              –Garance Doré brings you a candid view on her career as one of the first bloggers out there. In Love Style Life she shares stories on life, style and truth behind the fashion industry. It’s not a Pulitzer winning book by any means, it’s a fun book read. BUT what I truly loved about it her witty unapologetic style of writing. She is brutally honest, she’s not full of herself (like 90% of the books in this category are) and has truly impeccable style. A true gem in this industry. I read this book on my last vacation and fell in love with her journey.
  4. Links: Bitly I rely on this website all the time! If there is something I hate seeing is long endless links on profiles. And with Bitly you can easily shorten your links for any platform. They also provide measure and optimization services on your audience and marketing strategies. But I mostly use it for links.
  5. Engage with your Readers: ConvertKit . This is the only one I havent fully tried. But now that I’m thinking of jumping on email lists I am dying to put this website to work! I have done a lot of reasearch and this one seems to be the best fit. From what I’ve seen so far its pretty easy to use and holds the reputation for the best marketing service out there. But what really did it for me was that it was created by a Blogger for Bloggers.

 

 

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I hope you found these helpful!

Thanks for reading,

xo Erika